Filled with engaging short videos of people performing comic skits, lip-syncing songs, and delivering their best content, TikTok has potentially captured many users’ attention to buy TikTok likes. The existence of monopoly within the digital world is not an easy task. Instagram, YouTube, and Facebook have dominated the digital space for a long time, providing little room for similar social media outlets. But still, TikTok has gained attention from a young audience, making the number of users improve each day rapidly. The ingredient for the app’s popularity and success relies on the choice and presentation of the platform.
TikTok videos are trending across the world. They have attracted the attention of users in a social media app named Musical.ly that was introduced to the public in 2014, and it evolved as TikTok. Luyu Yang and Alex Zhu were the brainchild behind the app. It found a strong user base within a short period, and Musical.ly was already a top-performing app in the iTunes list. The immense popularity within a short span was simple as it was easy to use precise and featured Karaoke videos. People used the app to showcase their talent or simply create short, entertaining clips that millions can view.
Consuming visual content is effortless, and also it appeals to the audience globally. Previously, YouTube celebrities created efficient careers by simply posting regular videos. Still, YouTube requires consistent work and a little more strategy. TikTok is simple and has a practical interface. TikTok feeds the emerging thirst for the entertaining visuals that makes GenZ thrive on.
Moreover, it offers them a platform where they can portray their creativity to the world. The app caters to various communities to find videos on art, music, fashion, and much more. The videos are solely for entertainment purposes; similar to YouTube, TikTok is equally occupied with megastars, and the ultimate favorite is Loren Gray, who has nearly thirty-one million followers.
TikTok provides its audience to flaunt their creativity and connects them with the trending videos that are viewed and then recreated. These trends vary from mimicking a famous meme on the Internet to lip-syncing the latest soundtracks. Millennials are disappointed about being ignored, and platforms such as TikTok make them feel included by providing them space where they can be viewed and appreciated. TikTok has a massive young user base that shares similar interests and interacts with each other through collaborations or responsive videos. These young audiences are exploring new ways to consume and offer engaging content on the platform.
The evolution of TikTok is partially accelerated by the retreat of users’ toxic online spaces into the dark atmosphere of private channels; therefore, platforms like Instagram and TikTok became the public domain where users can monetize through social media involving meme culture. Most content on TikTok is remixed memes, and the algorithm accelerates its recommendation engine by categorizing the content and pushing it towards the audience. The effort of promoting creative work is entirely surrendered to mighty TikTok algorithms. The users can also pull common hashtags to ensure the videos are displayed to a small group of people who search for them. The TikTok meme culture has impacted today’s pop culture, specifically in music. There is still an opportunity to make social capital even if the user is merely a lurker and not essentially a creator. Performance-driven platforms like TikTok will meet the satiable needs of the user in terms of social capital. Shops and brands preferably place labels such as “seen on TikTok” and signs on storefronts and products to jolt shoppers.
Though meme culture is a more significant part of social media channels like Instagram and Twitter, TikTok stands out because of its filtered range of content. TikTok offers great content both in terms of topics and style, and the tools it provides considerably eliminates the barriers to content creation. The music-centric tools in the app encourage users for predominantly funny lip-sync videos. Unlike Instagram or Twitter, minimal effort is required for creating content in TikTok. Memes are generally created as challenges to motivate user participation through imitation or recreation. Dare-like challenges work as a shorthand for trending topics that are highly influenced by most users.