Steps To Create Advertising Campaign On TikTok

TikTok Ads Account

On the TikTok Ads home page and click on the ‘Create an Ad’ button to create your first ad campaign. The process of setting up ads in TikTok isn’t entirely online yet. When you click the “Create an Ad” button, a form pops up asking for details to set up your account. Once you submit a request, you will be contacted by a representative to set up your TikTok Ads account. The process for creating ads is relatively straightforward. It may take up to forty eight hours to receive your account.

Set Your Budget

Select the ad group budget in the “Budget & Schedule” section. Once again, you can choose the amount you’re willing to spend daily or the total amount you wish to pay throughout the campaign.

Select the dates for which your campaign needs to be active. The “Dayparting” option enables you to choose specific times of day or days of the week for displaying your ads.

You can even choose the preferred pace for spending your budget: “standard” option evenly distributes the funding throughout the campaign. In contrast, the “accelerate” option utilizes the fund during the fixed period as quickly as possible.

Choose Campaign Type

There are three different kinds of ad campaigns available based on your marketing objective. 

Brand Awareness this type is suitable for businesses who want to enhance and recall the value of their brand. Mid to large-sized companies must be leveraging this ad campaign type. Appropriate for all sizes of businesses that require directing people to their website or landing page, thereby acquiring more information to focus the top of their sales funnel. If you are baffled in spotting the campaign, then you can buy TikTok likes, which will help you in driving your growth. 


Advantageous for businesses that wish to track conversion on their website or landing page related to specific activities such as purchase, lead, download, etc.

Create Ad Groups

Promotion Type: You can choose your TikTok ad according to the campaign objective. You can select from app install or website, which are the promotional types.

Display Name: Include app name to be viewed by your fans.

Profile Picuture: Also, as a part of the ad, upload a profile picture to be displayed to your fans. (should be less than 50KB, 1:1 aspect ratio).

Category: Wisely choose an appropriate ad category that explains your promotion. This helps in the effective run of TikTok’s advertising model.

Ad Tags: Include suitable keywords to explain your App or Website (Maximum 20 tags).To co-relate your promotions with the appropriate audience, TikTok’s algorithm will use these tags.

User Comment: This feature allows the audience to reply on your TikTok ads.

Placement And Targeting

TikTok provides effective options when choosing your ad placement, but only for specific campaign objectives. You can select to have your ads automatically viewed across these apps as per TikTok’s algorithm, or you can mention where you want your ads to appear.

The ‘Automated Creative Optimization feature’ in TikTok can come up with all formants of files on its own and deliver only the combinations with high performance. Once you upload your ad creative, it’s time to fix the target audience.

TikTok Ads provides you multiple targeting options so that your ads can reach the appropriate audience. Similar to Facebook, In TikTok, you have the privilege to create or eliminate a custom audience. You can target the users according to their demographics and devices to customize your audience by age, gender, interests, and even mobile carrier. Thus, TikTok will work effectively for you as it works perfectly for all sorts of files quickly. Thus, TiKTok is a dominant platform that will suit everyone perfectly.

Reports Of Ad Campaign

TikTok dashboard displays all the data from your ads within your selected timeframe. Based on your goal, the dashboard can be filtered (e.g., CPM or CPC and any of the settings you selected when creating an ad group). Above all, TikTok allows you to export your reports! This feature is so handy to demonstrate the performance of your TikTok Ads. Also, custom reports can be created to ease your weekly reporting. These can be created from templates provided by TikTok.